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The book & workbook

The Boiling Frog

21 Strategies to Transform Stress into Strength & Comfort.

Chronic stress doesn't arrive with a bang. It builds slowly and quietly, like a frog in warming water. The Boiling Frog is the field guide Dr Ash wishes every professional had a decade earlier: captivating stories, the latest neuroscience, and 21 practical strategies you can start using today. The companion workbook turns those strategies into a guided, visual journey.

What's inside

Captivating stories

Real cases from three continents, without the clinical jargon.

Scientific insights

The neuroscience of stress, distilled into language you can use.

Self-assessment tools

Practical questionnaires that show you exactly where you stand.

Actionable toolkits

Small daily practices that compound into real resilience.

Concise chapter summaries

Skim, revisit, and apply. Designed for busy people.

A companion workbook

Go deeper with worksheets that turn ideas into habits.

Tension is who you think you should be. Relaxation is who you are.
- Chinese proverb

Anyone whose work matters too much to keep running on empty.

  • Clinicians and healthcare leaders
  • Founders, executives and senior managers
  • Professionals navigating sustained pressure
  • Anyone who feels the temperature rising
Brian Tracy holding The Boiling Frog companion workbook
Brian Tracy with The Boiling Frog workbook
"A comprehensive, value-packed book with vital techniques and ideas."

- Brian Tracy, bestselling author of Eat That Frog


"A brilliant, practical, simple guide to greater fulfillment, for today's leaders."

- Dr John Demartini, bestselling author of The Values Factor